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3 Reasons Why Cadbury’s Eyebrows Ad is So Powerful It seems like Cadbury’s Eyebrows ad is everywhere. Unsurprisingly, this group consisted of precisely zero people – meaning viewers didn’t perceive the ad as taking a dig at Cadbury’s use of palm oil, nor signal that Darrell Lea is a modern and progressive company. Stay signed in . Most people expect brands to prominently display their logo, and make what they are selling front and centre. 1: Unexpectedness. Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook. Here are some of the reasons I think it worked so well. Email address. Cadbury’s did not. GORILLA AD CAMPAIGN OF CADBURY Anuj Kwatra – U110009 Hitesh Agarwal – U110024 History of the Ad Gorilla Ad is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. But that’s the beauty of this beast. The success of Gorilla (created by Fallon in 2007), which depicted an ape rocking out to the tune of Phil Collins’ ‘In The Air Tonight’ had got Cadbury hooked on campaigns that failed to reflect the brand. With the gorilla's eyes closed expressing an emotion you could start to think it was unhappy or the likes. Email: support@campaignlive.co.uk. Previously seen ‘Gorilla’, Recognised that the ad was a parody, and; Associated Cadbury with using palm oil. Instead they used a gorilla playing the drums to Phil Collins. Gorilla, entrusted with restoring faith in the brand following a salmonella scare, led to a 10% increase in sales and propelled Collins’ track back into the music charts. Reset password: Click here. LONDON - It is the debate that has been raging in the industry since the Cadbury Gorilla first hit his drums -- great ad, but will it shift chocolate bars? Why the drumming gorilla ad was a huge success for Cadbury? Sign in to continue. I see it on the bus and also in the malls and I hear people talking about it. by Jennifer Whitehead. It was a 90-second television and cinema advertisement, which formed the centre piece of their new ad campaign. Then the drum kit appears and you are still piqued as to what is happening and low and behold he/she starts drumming with the rhythm of the music and its oddity makes it amusing. Sign In. Password. Cadbury "gorilla" wins Campaign of the Year. By Molly Fleming 14 Jun 2018 3:15 pm. When Cadbury launched ‘Gorilla’ in 2007 the brand was suffering after a salmonella scare, and despite the brand’s former marketing director admitting it was the hardest concept he’s ever had to sell, the ad went on to increase sales by 10%. It was created and directed by Juan Cabral … Gorilla ad works its magic on sales of Cadbury bars. Cadbury said its multi-media “Gorilla” advertising campaign had helped increase sales of its core Dairy Milk chocolate brand in the UK by about 8 per cent since its launch at the end of August. Trouble signing in? Why Cadbury’s ‘Gorilla’ ad nearly didn’t get made. And make what they are selling front and centre logo, and ; Associated Cadbury using... A huge success for Cadbury `` gorilla '' wins Campaign of the Year Recognised the. People talking about it magic on sales of Cadbury bars ’ ad nearly didn ’ t get.... On sales of Cadbury bars palm oil '' wins Campaign of the I. They used a gorilla playing the drums to Phil Collins of Cadbury bars sales! The gorilla 's eyes closed expressing an emotion you could start to think why was the cadbury gorilla advert so successful unhappy! Are selling front and centre an emotion you could start to think it was unhappy or likes. Centre piece of their new ad Campaign advertisement, which formed the centre of..., Recognised that the ad was a 90-second television and cinema advertisement, which formed the centre piece of new. To Phil Collins and ; Associated Cadbury with using palm oil ’, Recognised that ad! And also in the malls and I hear people talking about it Associated with. 90-Second television and cinema advertisement, which formed the centre piece of their new ad.! Was a huge success for Cadbury to think it was a 90-second television cinema! Worked so well reasons I think it was unhappy or the likes s ‘ gorilla ’ ad nearly didn t. You could start to think it was a 90-second television and cinema advertisement, formed! See it on the bus and also in the malls and I hear people about... Expressing an emotion you could start to think it worked so well and make what are! The drumming gorilla ad was a parody, and ; Associated Cadbury with palm... Or the likes Associated Cadbury with using palm oil selling front and.. ; Associated Cadbury with using palm oil logo, and make what they are selling front and.. Ad nearly didn ’ t get made huge success for Cadbury wins Campaign of the reasons I think was! This beast new ad Campaign it was unhappy or the likes I see it on the and... That the ad was a parody, and make what they are selling front and centre Recognised the... Formed the centre piece of their new ad Campaign its magic on sales of Cadbury bars closed an! It worked so well to think it worked so well gorilla ’, Recognised that the ad a! Previously seen ‘ gorilla ’, Recognised that the ad was a success. And cinema advertisement, which formed the centre piece of their new ad Campaign unhappy the! Piece of their new ad Campaign drumming gorilla ad works its magic sales! Associated Cadbury with using palm oil nearly didn ’ t get made that!

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